Online Pass? That Is So 2012

onlinepass_610Remember the last time you brought home a new EA game (or even Ubisoft) and started it up? The game instantly wants you to redeem it’s “Online Pass” code to unlock features such as multiplayer and additional goodies. Now what if you bought that game used, or rented it, or are borrowing it from your buddy? Well you can’t access those features unless you purchase the pass for $10, but don’t worry because that’s all going to change.

EA justified the Online Pass by claiming it would cut down on used-game sales, which developers get zero profit from, and piracy. While you could say it did cut down on used sales, EA didn’t make up a whole of money through secondary Online Pass purchases. Only $10 to 15 million in revenue has been generated from Online Pass sales since it was first introduced in June 2010. That’s not necessarily bad, but the figure’s not outstanding either. So EA has decided to do away with the Online Pass for future releases.

This news comes a surprise to some considering EA has a track record of never doing things that please their customers. Let’s not forget that EA was voted Consumerist’s ‘Worst Company In America’ two years in a row!

That’s an Achievement you DON’T want

Although, maybe this is a sign of good faith. Maybe EA is finally realizing they can be heartless bastards sometimes. A more logical reason for the death of the Online Pass is that it won’t be needed anymore. Rumors speculate that all games will have activation codes on the next gen consoles making used games obsolete anyway. What’s most worrisome is that this news comes just days before Microsoft’s press release on May 21st. We’ll find out more later this month and be sure to keep you tuned in.



      1. those were the good time. i made a lot of my current friends because someone recommend they meet me to trade games. there are many games i would not have played in the past if I couldn’t play a used copy.
        I also miss the days when extra content was earned by playing the game with skill not just bought online by any old bob that has a credit card. gaming has changed in some ways bad and some good , though i think as a classic game more is bad. Lets hope next Gen does not screw us over with activation codes and ridiculous prices.

      2. I totally agree. What happened to earning things in games? You bought a full game and got replayability from earning those rare items. Now, all you do is pay 3 bucks to get the item you want. It’s rather upsetting to see this negative shift in the industry.

      3. It’s a shift that rewards the average casual gamer and not the classic hardcore fans, and i don’t mean hardcore as in the average dudes that play call of duty and other FPS. to me they fall in the rank of casual because they play mostly short bursts of gaming as these games are centred around multiplayer and instant satisfaction from dlc and quick matches.
        It’s the guys that still play a game for hrs just to understand that extra story plot or the blokes that still play megaman X and metroid. the people that grew up actually earning their gamer cred the hard way and not from dad’s credit card (and mind u i mean no offence to any type of gamer) we are all gamers in our own right and that’s what’s the best thing about us. I just wish devs would stop dumbing down my childhood classics to appeal to the average casual gamer. e.g I played the shit out of SSX 3 just to unlock some costumes for all my characters and not the new ssx just has DLC and not even cool over the top ones like the cow suit that i grew up with 😦

      4. Very well put. You shouldn’t be able to pay to become better at something. It should be something you work hard it. It completely destroys any sense of satisfaction you’d normally get from actually enjoying a game.

  1. Activation codes really would suck! I usually hire the game out to see if I like it enough to shell out the 40 quid. Few people have the kind of disposable cash these days needed for serious gaming, life and bills sadly get in the way.

    1. Life can definitely take a big chunk out of your game time. It’s hard to make the $60 commitment, especially when it seems like there are more games released than ever.

  2. I also miss having to work harder for extra stuff. Now I have to pay for it… which basically translates into me not getting most of that stuff lol.

    I think I bought DLC once, and I didn’t really feel good about it either.

  3. I really don’t see the problem with online passes. I never buy second hand games anyway so it’s never been a problem. If you’re buying second hand games then none of your money is going to the company that made the game and you’re not supporting the industry. Yes EA are a big company but that doesn’t mean they don’t need money to carry on. Plus you’re just relying on everyone else paying for the game new to support your gaming habits. If you can’t afford it don’t buy it or save up.

    1. So, if you buy a used game and then buy the on-line pass, who gets that $10? I have always wondered if that money goes to the studios at all, or just the publisher.

      1. I have a sneaking suspicion that little, to none of it goes to the developer, but is actually a really good question. I’m going have to look into that.

      2. I think the publishers keep it to themselves, but I don’t know your a fact. I mean, if it is specifically for server up keep for online play, then fair enough. I just have my doubts, which is where I have a problem.

    2. The only used games I buy are ones that are incredibly old and out of print. Mainly Super Nintendo era classics. The thing that annoys me about online passes is the fact that you can’t let a friend borrow a game and try out any multiplayer features. Sure EA is a company and they are trying to make money, but they do a horrible job of treating their customers right. The online pass is more an inconvenience than anything else.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: