Microsoft Expands Into…TV Programing?

Those of you who have yet to be infected with the Live by Microsoft, Die by Microsoft virus may soon succumb to it. Microsoft is now breaking into the TV show/mini-movie industry, albeit without any idea of what they’re actually going to do. Either way, this is an unbelievable accomplishment and, further, a declaration of war!

All right, I admit that I believe that the growing trend of non-gaming related apps, in the video-gaming market place, is damaging the game industry akin to how one gets damaged by being stricken with the Bubonic plague in full bloom; barring my own opinion, however, according to GAOOM and posted on N4G, Microsoft is fully committed to the implementation of “original TV programming.” Of course, Microsoft is struggling with how to implement the service stating that, in their defense, they have a very different business model than their competition—citing Amazon and Netflix; they are also attempting to determine what kinds of shows would appeal to the mass market. Microsoft would never say it that way, of course, but I’m calling a spade a spade; my main hope is, at this point, that it doesn’t end up like G4… I miss Portal the most.

So, on top of the three big wars that are currently being waged ceaselessly between Microsoft and PlayStation, Microsoft and Apple, and Microsoft and Google, Microsoft is intending to compete with standard and subscription based television. Am I the only one who sees some problems with this on several different levels? I suppose it doesn’t really matter, because my mutated, Microsoft indoctrinated brain foresees a terms of use and privacy policy revision rearing its head with a “You’re Mine” branded on its forehead—scrabbled and encrypted naturally. What do you all think about Microsoft’s new declaration and its future?



  1. Microsoft’s giant problem is they’ve built this great box that can do everything but they’re marketing it at the wrong people. They’re targeting people who want to Skype and watch Netflix and ignoring the gamers. Problem is, the people who want to watch Skype and Netflix won’t buy an Xbox One to do it.

    It’s the most ridiculous strategy.

    1. “the people who want to watch Skype and Netflix won’t buy an Xbox One to do it.”

      EXACTLY what I was thinking. They’re wasting way too much time on non-gaming features and apps. Don’t get me wrong…I love being able to watch Netflix from my consoles. But it’s not the reason I bought them.

      1. Agreed, it should be marketed as a secondary function. They’re powerful enough bits of kit to stream films so of course they should but if I’m buying a games console I want to know about its ability to play games and the games available.

        If I’m really honest, I expect (dare I say take for granted?) that Netflix etc will be available.

      2. Well, you can already see where I stand above, however, it has further implications. While it’s true that by implementing these needless features Microsoft is diverting their funds, they are also in the position of being a trend setter. Subsequently, since they are at war with many companies, the other companies will most likely copy them in some way. Of course, this is in the spirit of competition within capitalism, but it will still only get worse before it gets better; it is irrelevant if this idea is a good or bad, since companies, lately, have been trying to sell primarily, if not only, to the mass market–so long as the mass market buys into Microsoft’s plan, the other companies will follow suit. I recall that the–taking liberties here– triangle to business, in reference to the competitive superiority, is, at a maximum combination of two traits, Cheaper, Faster, or Better. Businesses that focus on and are aware of where they fit within that triangle are more likely to stay focused, know their market, and succeed. Microsoft is trying to be all three which is detrimental to not only the gaming industry and their competition, but society as a whole. I clearly have much more to say on this subject, but, for the sake of being relatively brief, I shall end it here.

  2. Streaming live tv is becoming a thing of the future on gaming consoles. It’s it here to stay I believe. We have the PS3 and stream Netflix through it. Microsoft is just doing what everyone else is doing. I don’t see how this hurts the gaming industry. If they are smart during streaming they should advertise their own games and other useful features on what their box can actually do; which I’m sure is their marketing gameplan. Live streaming of everything is here to stay. Soon there won’t such a thing as a hard disk to games anymore.

    Electronic Arts is moving in this direction. You’ll have to install their Origins platform or not be able to stream their games: purchase, download, or even update. Same for the music industry and CD/DVD’s. Everything will be streamed in the future. It will be weird walking into a store and not have the ability to purchase hard copy games, books, magazines, music. This is where the future is headed.

    Google’s Chromecast is also another service where you buy the kit and just plug into your HDTV and stream movies, games, concerts, music, whatever you wish. Same thing with Amazon. You can also add equipment such as a netgear box to your HDTV and just stream through Hulu or Netflix and do away with the cable itself and just have internet service. Which alot of people are now doing.

    I also see this being a stab at cable services – ip providers as well and you can now just have internet acess and gain your subscriptions for networks like HBO, Starz, Showtime, instead of having full inhome cable services. Google’s Chromecast I think is a prime example of this.

    I’ve noticed in my area with IP providers that their prices for just internet has skyrocketed. Let’s face it inhome cable is outrageous.

    1. While I understand where you are coming from, regarding the future of all media, there are still several problems–and not all futures are good ones. To address the first objection you raised, the industry is getting damaged, because the resources that are granted by the titans known as Microsoft, PlayStation, or what-have-you, are already continuously being drained. As they start to dilute their systems into TVs, the funding will only decrease. If the argument becomes a point of the unfeasible of virtual reality or the inability to increase graphics, regardless of whether those arguments have any foundation, the companies could open a dedicated games branch where they could make games to gain more market share. Even better, they could give more funding to developers which would benefit everyone.

      To be Frank, if they were going to add their own advertisements to their own TV shows, don’t you think that doing so would cause an outrage? As it stands, advertisements in games, for this or that, is already a blisteringly hot subject. I may not agree with all of the gaming industry’s trends, but I don’t think that any player in the industry, regardless of their size, is going to willfully shoot themselves in the foot.

      In regards to EA, EA is making a digital service play, akin to Steam, with Origins. Whether or not Origins is a good or even a long-term viable alternative to Steam, EA is still all about their games. EA, to my knowledge, has made it very clear that they don’t intend to be anything other than what they are, and what they are, I won’t go into. Regardless, their funding is clearly going towards games and for that I can commend them… at least to a degree.

      As you say, they are making a play for the TV industry as well. I question, however, if this play will benefit anyone including Microsoft. By going into this arena, Microsoft is in hot water; they have no real experience, a sicking grasp on many industries, and are already spread thin. I see no real good that can come form this play. Microsoft themselves will undoubtedly need to guard themselves which will only further drain their resources. If Microsoft didn’t sell their TV programming as part of gaming, it might not have been such an issue, but that is not the case; the implementation of their TV programming into their gaming market will only divert resources that should have been used for bettering their console, games, or passing the savings onto their customers– there is a reason everything from Microsoft is so expensive other than greed.

      As I said, I get what you’re saying, and, as you said, many other companies are going for the–for all intents and purposes– universal commodity play in the digital world category, but is it really a good thing? Is it even a viable permanent solution? Of course, there are many drawbacks, side effects, and other malignant details that I didn’t discuss, for the sake of length, but, personally, I see a future where, if things keep going the way they are going, one company will rule them all.

      For the record, I’m not inherently against EA or Microsoft however questionable their actions or tactics may be.

      1. If you take a look at how Windows 8 is setup the move into tv stream is already included in your Xbox game app on Windows 8, this also includes access to music, stream radio, videos, game demos, with your XBox game tag. You can find shows to watch and buy if you don’t have a subscription to cable and just have internet. Will they produce their own tv show? I honestly don’t know. Amazon has already done this and I think Chromecast is also headed this way. I think this is really about just streaming everything together in one app nothing more. Therefore, I don’t see the problem for the gaming industry.

      2. As I said, I can’t make any arguments against what you’re saying regarding the progression of the technological industries. And, you’re right, many companies have lately been going for the all-in-one approach particularly within the tech industry, however the concept of being an all-in-one product is inherently contradictory to the idea of specialization. In this particular case, “gaming” is—for all intents and purposes—the specialized sector; therefore, the dilution of that specialization, to any degree, will decrease the quality of any product that relies on it. As such, either the industry or the games themselves get, in some form, damaged. Of course, the whole premise for this discussion, and points thereof, is that the Xbox’s primary purpose is to serve the gaming industry as a gaming platform. That said, It is also important to note that, while the mentioned companies overlap, they are in primarily different, core business fields. Perhaps we simply just won’t be able to agree.

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