Recently King, the developer responsible the overly successful mobile game Candy Crush Saga, took legal action against Stoic Studios in an attempt to block the trademark for their latest game, The Banner Saga. King has trademarked the words “candy” and “saga” to “protect it’s intellectual properties.” Now any title, big or small, shall be subject to the rule King’s pack of powerful attorneys.
Candy Crush Saga and other simplistic mobile titles are the reason serious games with great production are being forgotten or dismissed by developers and publishers. Why spend time and effort on something new and innovative when you can simply pump out a generic puzzle game with bright colors and memorable catchphrases? They are cheaper to produce and typically yield higher profit margins.
If you care about the video game industry as a whole, you will remove Candy Crush Saga and Flappy Bird from you phone or tablet and never speak of them again. Supporting these mediocre time-sinks is destroying everything you love about gaming. King is a company fueled completely by greed. There is no passion in what they do, just profit.