Phil Spencer Takes Reins as New Head of Xbox

Phil Spencer

When it was announced that Marc Whitten would be stepping down as the Head of Xbox, many wondered who would take the reins of this gaming giant. Microsoft has recently announced that Xbox corporate VP, Phil Spencer will be taking Whitten’s position. 

[youtube http://youtu.be/iSJtYNIqQRk]

After the media hellstorm that was the Xbox One announcement, it was no surprise that everyone’s favorite man to hate, Don Mattrick, left the company, but doing so right after the launch of a new console seem to put investors and consumers on edge. Microsoft made a fantastic move and promoted Marc Whitten to the Head of Xbox when Mattrick left and this seemed to renew people’s faith in the company, but a few weeks ago it was announced that the Xbox veteran would also be leaving the company for a position with Sonos. Two heads jumping ship in such a short period of time! What’s going on Microsoft?

It always kind of felt like Whitten’s promotion was only temporary. Despite his key role in the company, it appeared that Phil Spencer was the driving force behind the re-branding of Microsoft. In recent attempts to assure consumers that Microsoft’s focus for the Xbox One is gaming, Phil Spencer has been placed in the spotlight, promoting a completely transparent business model to show good faith to customers.

“I will now be leading the Xbox, Xbox Live, and creative teams including Xbox Music, Xbox Video and Microsoft Studios as we deliver the next generation of games and entertainment,” he wrote. “Combining these teams will strengthen the connection between some of the world’s most innovative creators and those building the Xbox itself. I am incredibly proud of the talented Xbox employees around the world and believe, like they do, in the power of technology to bring games and entertainment to life across console, PC, tablet and mobile devices.”

“The growth of the Xbox community, with over 80 million Xbox owners around the world, is built on the foundation of exclusive franchises, new and original IP and the world’s most popular cross-platform games. Games and gamers have always been at the core of Xbox and the core of my work – and gaming will be our core as we take Xbox forward.”

“This past year has been a growth experience both for me and for the entire Xbox team.  We’ve taken feedback, made our products better and renewed our focus on what is most important, our customer.  Our mission is to build a world-class team, work hard to meet the high expectations of a passionate fan base, create the best games and entertainment and drive technical innovation. As we continue forward, this renewed focus and mission will be a foundational part of how I lead the Xbox program.”

Phil Spencer has always seemed to breech the gap between gamers and the big-wig corporate pencil pushers. His semi-casual attire and down-to-earth personality make him a fantastic choice for a more personable and relatable face for Xbox. His focus on indie and core gaming reflects the fantastic focus the Xbox 360 adopted in its early stages. Let’s all congratulate Spencer on his new position and get ready for a lot of great changes coming to Xbox.

Author Line

i mileson iMiles Dompier is the mad commander of TEAM XBRO. He is a Seattle native who recently moved to the sweltering heat of Los Angeles to pursue his dream of becoming a video game journalist. When he’s not up writing until his eyes bleed, he likes to play a Prince level of instruments and listen to terrible death metal. Follow him on his personal Facebook page or the official What’s Your Tag? Twitter page – @whatsyourtag

8 comments

      1. Phil Spencer will be in charge of all things Xbox, so it sounds like they are trying to unify their service, which sounds like the best approach. XBROS of the world, rejoice!

  1. Spencer has been the voice of Xbox for a while now, especially if you try to keep up with all things Xbox on Twitter. This can only bring in good changes.

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