Nintendo has announced a plan to monetize Let’s Play videos on Youtube. Let me explain before you get too excited. Nintendo will not be paying people for Let’s Play videos, quite the opposite. Instead of advertising revenue being a two-way split with the person posting the content and Youtube, it will now be a three-way split to get Nintendo a share of the money.
Last year Nintendo cracked down on any video content from their games being posted. Since then the ad revenue has been a split between Youtube and Nintendo. The plus side of this new program is that it will allow people to create their own content and receive some reward for it, as opposed to none. The dark side of the program is that it may be the first wave of a disturbing trend. Many other companies have wanted to devise a way to garner revenue from video content. Up until now, however, no company has had the inclination to take a step against its community of content creators.
Nintendo has always been very protective over all of its assets. Last year’s crackdown was another case of that but the affiliate program seems to be somewhat of an admission as well. The company has not been able to grow its community under its current terms. Nobody wants to post videos under threat of having it removed by legal means. I have concerns that if this program becomes somewhat of a success, it will open the gates for other publishers to lay claim to revenue from all content creators.
We should be talking about Mario Kart 8 or what Nintendo will have coming for E3 but instead this is how they make news. Alas.
Paul Novak is a self described Polish ninja toiling away as an IT professional but more into gaming and writing. Physically existing in the west side of the Commonwealth of Pennsylvania yet existentially flowing with the ether of the Internet. Found here at What’s Your Tag? and on the Twitter @dudewantshisrug. Game on with Team XBRO!