The Rising Waters Of Digital Sales

In a world where almost everything is available next to instantly through digital media, there is still a place for retail stores and physical items. Even Ubisoft’s VP of Digital Publishing, Chris Early, believes that physical media will survive as digital sales continue to rise.

 “It’s not just our challenge, but the biggest worldwide challenge is the even deployment of infrastructure where people can get their games and participate digitally in a free environment,” Early said. “I have relatives in parts of the US even where it will take them several days to download a game. That’s not just going to stop us; that’s going to stop the industry.”

Early spoke not only about full games but DLC and in game purchases as well. It was refreshing to hear an industry executive with an opinion that seemed to favor the customer and didn’t sound like he was trying to justify his company’s prices or position on digital sales.

“Where it hurts is when you feel like you’re forced, or you’re at a disadvantage or can’t do it unless you [pay money]. That’s kind of a remorseful feeling, and nobody likes that.”

Microsoft backed off of its heavy-handed plan to make the Xbox One all digital and always-connected but as we wade into the waters by our own will, we slowly steer ourselves to the same destination. Perhaps not being forced into this position makes it more palatable than if we were lead to it by force.

If the industry can be responsible and fair, as Early suggests, then we can look to have our choice of access to content at amicable prices. I’m ok with spending my money but I just want fair value for it.

(Source: gamesindutry International)

Bio Card PaulPaul Novak is a self described Polish ninja toiling away as an IT professional but more into gaming and writing. Physically existing in the west side of the Commonwealth of Pennsylvania yet existentially flowing with the ether of the Internet. Found here at What’s Your Tag? and on the Twitter @dudewantshisrug. Game on with Team XBRO!


  1. I have gradually switched over to digital versions of games, as I don’t have much storage space. It’s also a good way of acquiring out of print titles. I don’t think phyiscal releases will vanish, but slowly we are seeing more and more niche titles get relegated to the download stores only.

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