Between Dice, EA, and Sony, I’m not sure who messed up this time, but it’s well passed ridiculous at this point. On Sony’s blog, Dice Community Manager Vincent Vukovic made a post titled “Play Battlefield 4 for Free on PS3 Tomorrow with PS Plus“. Can you tell where this went wrong already?
Although the title is technically correct, it is misleading at the least. Plus members are not getting a free copy of Battlefield 4. Rather they are getting access to a trial copy that they will be able to play for twenty hours. PlayStation has done these trials before with big titles, so it really isn’t anything new. It’s also nice that the twenty hours is clocked while actually playing and not just a static twenty hour window.
Where they went wrong was the approach. Don’t lead people to believe they are getting a free game when they are not. How about calling the post “Plus Members Get Trial Access to Battlefield 4” or “Battlefield 4 Trial Coming for Plus Subscribers”. I also don’t understand why they would make this available only on the PS3.
Battlefield 4 has had enough bad press and this is just another case of insult to injury. Hey guys, if you need people to write blog posts, I know a group of people that can do better. Call in the XBros!!!
Paul Novak is a self described Polish ninja toiling away as an IT professional but more into gaming and writing. Physically existing in the west side of the Commonwealth of Pennsylvania yet existentially flowing with the ether of the Internet. Found here at What’s Your Tag? and on the Twitter @dudewantshisrug. Game on with Team XBRO!
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Reblogged this on Reviewer Discretion.
Have to agree here. I saw this on their Twitter feed & immediately thought “mmmmm okay…” Yea, someone in their marketing department needs a slap.
The thread on the Sony blog site has a lot of unhappy comments in it. All they had to do was pick a better title.